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Fugo

Signage that knows your stack

Control every screen with a sentence.

Sales pipeline dashboard with KPI metrics and leaderboard
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Fugo CMS dashboard configuration for a live sales pipeline
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Fugo CMS playlist edit modal showing manual content management steps
THE CHALLENGE

Managing screens still means too many clicks

Checking screen status, finding playlists, updating content — it all takes more steps than it should. And reacting to real-world events on your screens? That is still entirely manual.

THE SOLUTION

AI that knows your signage account inside and out

Fugo's AI lives in your CMS sidebar. It understands your screens, playlists, dashboards, and content — so you can ask questions, take actions, and set up automations without leaving the page you are on.

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Fugo CMS with the Ask Fugo AI sidebar panel open and ready for a query

Ask anything about your account

Get instant answers about your screens, content, and playlists.

Take actions with natural language

Control your signage by describing what you want to happen.

Automate with AI triggers

Set up rules in plain English that decide what plays on screen.

AI CAPABILITIES

Four ways AI works inside Fugo

From answering questions to controlling your account programmatically, AI is woven throughout the Fugo CMS.

Ask Fugo AI chat sidebar showing a natural language query about screens

Ask Fugo

Open the AI sidebar and ask anything about your signage account. "Which screens are offline?" "Show me playlists updated this week." "What content is on the lobby screen?" Ask Fugo queries your screens, playlists, dashboards, content, and team members in real time — and returns answers with clickable links to the entities it finds.

Ask Fugo AI panel running a natural language action command with a confirmation step before changes are applied

Actions

Go beyond questions and tell Fugo what to do. "Publish the Q2 dashboard to all lobby screens." "Remove the holiday playlist from the break room." Actions let you control your signage account using natural language, with a confirmation step before anything changes — so you stay in control while moving faster.

New trigger configuration in Fugo CMS with a HubSpot AI filter written in natural language

AI triggers

Write trigger rules in plain English instead of configuring complex logic. "When it is raining outside, show the umbrella promo." "After 6pm, switch to the evening menu." Fugo uses AI to interpret your intent and determine when content should play — turning natural language into real-time screen automation.

Ask Fugo AI panel — the same surface external AI tools call via MCP

MCP integration

Connect your Fugo account to external AI tools like Claude, ChatGPT, or custom agents using the Model Context Protocol (MCP). This gives AI assistants direct access to your signage data and actions — so you can manage screens from wherever you already work, whether that is a chat interface, an automation platform, or your own code.

USE CASES

AI for every team that uses screens

Whether you manage 5 screens or 500, AI removes the friction between knowing what you want and making it happen.

Sales & revenue teams

Ask Fugo which leaderboard is live on the sales floor, then update it with a single command. Set up AI triggers that automatically show celebration content when a deal closes in your CRM. No more Friday afternoon slide updates.

Sales team gathered around an office TV displaying a new enterprise deal-closed celebration triggered from the CRM

Frequently asked questions

Common questions about AI in Fugo

What is ask Fugo?

Ask Fugo is an AI chat feature built into the Fugo CMS sidebar. You can ask it natural language questions about your signage account — like "which screens are offline?" or "show me playlists updated this week" — and it will query your screens, playlists, dashboards, content, and team members to give you an answer with clickable links.

What can AI actions do?

Actions let you control your Fugo account using natural language commands. Instead of navigating through menus, you can say things like "publish the sales dashboard to all lobby screens" or "remove the holiday playlist from the break room." Every action includes a confirmation step before changes are applied, so you stay in control.

How do AI triggers work?

AI triggers let you write automation rules in plain English. For example, "when it is raining, show the umbrella promo" or "after 6pm, switch to the evening menu." Fugo uses AI to interpret your intent and evaluate conditions in real time, determining what content should play on which screens without requiring complex configuration.

What is MCP and how does IT work with Fugo?

MCP (Model Context Protocol) is an open standard that lets AI tools connect to external services. Fugo provides an MCP server that gives AI assistants like Claude, ChatGPT, or custom agents direct access to your signage account. This means you can manage your screens from any AI tool that supports MCP — asking questions, taking actions, and automating workflows from wherever you already work.

Do I need technical skills to use AI features?

No. Ask Fugo and Actions are designed for anyone who manages digital signage. You interact using plain English — no code, no prompt engineering, no special syntax. AI triggers also use natural language rules. The MCP integration is more technical and aimed at teams who want to connect Fugo to their own AI workflows.

Are AI features available on all plans?

AI features are being rolled out progressively. Ask Fugo is available in beta on select plans. Actions, AI triggers, and MCP integration are coming soon. Contact our team or start a free trial to see what is available for your account.

Is my data safe when using AI features?

Yes. AI features operate within your existing Fugo account permissions. Ask Fugo can only access data you already have access to. Actions require explicit confirmation before making changes. MCP connections use OAuth 2.1 for secure authentication. Your signage data is never used to train AI models.

What is coming next for AI in Fugo?

We are actively building out AI capabilities. Ask Fugo is in beta now, with Actions and AI triggers in development. MCP integration is on the roadmap. We are also exploring AI-generated content, smarter scheduling suggestions, and deeper integrations with business tools. Start a free trial to get early access as features launch.