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Fugo for ChatGPT

Give ChatGPT the ability to work with your entire digital signage setup. Tell it what needs doing, and let it figure out the steps, find what it needs, then get the job done in Fugo.

Office corridor with a wall-mounted screen showing a team onboarding menu, powered by Fugo

Get more done across your screens, with less hands-on work

ChatGPT can check what's playing across your network, find existing content, build playlists and arrange what appears on individual screens or entire groups. All using the Fugo setup you already have.

Tell ChatGPT what you need

Describe the change you want to make, from building a playlist to putting new content on specific screens.

ChatGPT works through the details

ChatGPT checks your Fugo account for the information it needs and asks for clarification when necessary.

Fugo actions the change

ChatGPT carries out the task through Fugo, where your content & playback settings remain available to manage.

Office entrance with a wall-mounted screen showing a visitor welcome message, ready to be updated from a chat

Get connected

Add Fugo to ChatGPT as a custom MCP server, sign in with your Fugo account, and you're ready to start putting ChatGPT to work on your screens.

Auditorium screen showing an all hands announcement, published to the room with Fugo

Put what you create in ChatGPT on the big screen

Built something brilliant in ChatGPT? Give it a bigger audience by publishing your custom dashboards, webpages or HTML to TV screens with Fugo.

Your other apps are invited, too

What if your HubSpot deals became a sales leaderboard, or Slack updates became a company newsfeed? Fugo connects the apps your team already uses to your screens.

Power BI
Tableau
Looker
Grafana
Salesforce
HubSpot
Jira
Zendesk
SAP
Google Drive
Google Sheets
Google Slides
Google Calendar
Microsoft 365
PowerPoint
Canto
Walls.io
Notion
Slack

Just ask ChatGPT.

You don't need to know which Fugo tools to use or spell out every step. Just tell ChatGPT what you need.

  • “Show me all the screens in our London Space.”

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Frequently asked questions

What is Fugo for ChatGPT?

Fugo for ChatGPT is a connection that lets you manage your Fugo digital signage system through conversations with ChatGPT, OpenAI's AI assistant.

You can ask ChatGPT about your existing screens or give it a job, such as preparing a playlist or publishing content. ChatGPT then carries out the supported actions directly in Fugo. Your screens still run through Fugo, and you can continue managing them in the CMS whenever you want.

What is MCP, and how does it work with Fugo?

MCP stands for Model Context Protocol. It's an open standard that allows AI assistants to connect to other software and use its tools.

Think of it as the connection that allows ChatGPT to do something with the information you're discussing. Rather than giving you instructions for creating a playlist, ChatGPT can use Fugo's tools to create one in your account.

Fugo provides the MCP server and handles requests from ChatGPT. You don't need to understand the underlying protocol to use it.

Learn more in the Fugo MCP overview.

How does managing digital signage with ChatGPT actually work?

Once you've connected your Fugo account, you can give ChatGPT a task in ordinary language, much as you would explain it to a colleague.

Say you want to show a new promotion across your UK stores. ChatGPT can look up the relevant screens, find the media you've already uploaded and create a playlist with the appropriate targeting. If it needs to know which promotion you're referring to or when it should start, it can ask.

The actions happen in Fugo, so the resulting content and playlists are available in your CMS too.

Do I need to know how to use digital signage software to work with ChatGPT?

You don't need to know every Fugo setting or which buttons to click for a particular task. Describe what you need, and ChatGPT can work through the supported operations.

You'll still want to understand the basics of your screen network: which locations you're managing, what content should be shown and when. And for more detailed configuration or anything the connection doesn't support, Fugo CMS is always there.

What can ChatGPT read and change in Fugo?

The Fugo MCP connection provides both read and write capabilities, although those aren't identical across every part of the product.

ChatGPT can look up:

  • Screens and their assigned content
  • Media files, folders and existing content
  • Playlists and triggers
  • Existing TV dashboards
  • Spaces and their users

Fugo's MCP tools can also perform actions such as:

  • Uploading media or replacing an existing file
  • Creating and publishing playlists
  • Targeting content to individual screens or groups defined by screen properties
  • Creating manual triggers
  • Publishing webpages, HTML and media to screens
  • Unpublishing or permanently deleting playlists
  • Creating, updating or deleting Spaces, where administrator authorization permits it

There are boundaries. For example, the connection doesn't currently create or edit TV dashboards, and it doesn't provide general editing access to every existing playlist.

For the technical breakdown, see the Fugo MCP overview.

Can ChatGPT create content for my screens, or does it only manage existing content?

Both. You can use ChatGPT to draft an announcement, prepare information for display or build a simple piece of screen content, then use Fugo's publishing tools to get supported content onto your screens.

ChatGPT can also find and reuse media you've already uploaded to Fugo. So if you've got an established library of promotional images, company announcements or videos, there's no need to recreate those assets.

For more involved designs, you can still use Fugo's Design Studio to build and edit screen content directly.

Can ChatGPT create, schedule and publish playlists?

Yes. Fugo's MCP tools support creating playlists using existing media, content and dashboards, then targeting them to selected screens or screens matching particular properties.

The publishing tools also support different playback behaviors. You can show something once, add content to the regular rotation or keep it on screen until it's stopped.

You can inspect and manage the resulting playlists in Fugo CMS. See how Fugo playlists work.

Can I use ChatGPT to manage screens across multiple offices or locations?

Yes. ChatGPT can work with the screens and Spaces available to your Fugo account, including properties that identify groups of displays.

For example, you could ask for a playlist to be published to every screen associated with a particular region. Fugo's property-based targeting lets you manage that group without selecting each screen individually.

This is particularly useful for organizations that manage different content across offices, retail locations or departments.

Can ChatGPT check whether my digital signage screens are online?

Yes. ChatGPT can retrieve screen information from Fugo, including connection status.

You could ask which screens are offline or check the status of a particular reception display.

For detailed screen settings, monitoring and troubleshooting, you can still use Fugo CMS.

Can ChatGPT display Power BI, Salesforce or other business dashboards on my TVs?

ChatGPT can find dashboards that are already configured in Fugo and use existing dashboard content when preparing playlists.

Setting up a new dashboard connection is different. The current MCP tools don't create dashboards or configure their authentication and refresh settings.

For that, Fugo has a dedicated TV Dashboards feature that handles displaying business data on screens, including dashboards protected by SSO and two-factor authentication.

Can ChatGPT interrupt regular screen content with an announcement?

Yes. Fugo's publishing tools support temporary playback, including showing content once and returning to the regular playlist, or keeping it on screen until stopped.

You could use this for a visitor welcome, a company-wide announcement or information that needs to be shown during an event.

Fugo also offers smart content triggers for a different kind of task: automatically changing screen content when something happens in a connected business system, such as Salesforce or HubSpot. Setting up those event-driven integrations isn't currently part of the general MCP toolset.

Is it safe to give ChatGPT access to my Fugo account?

Fugo uses OAuth authentication to establish the connection. You sign in through Fugo, rather than giving ChatGPT your Fugo password.

Requests operate within your authenticated Fugo account and are subject to tenant boundaries, Space access, and checks for restricted operations. For example, changing Space configurations requires administrator authorization.

It's also important to understand that this is a connection capable of making real changes, including publishing content and deleting certain resources. The MCP tools identify read-only and potentially destructive operations, but confirmation behavior depends on the assistant and the action. You should review proposed changes carefully, especially when they affect live screens.

Fugo uses a shared MCP authorization scope rather than separate read-only and write-only connection permissions.

You can disconnect Fugo at any time by removing it from ChatGPT's connector settings.

See the Fugo MCP overview for more detail.

Do I need special digital signage hardware to use Fugo with ChatGPT?

No. ChatGPT works with your Fugo account, so the integration doesn't require a particular TV, operating system or media player.

You can use your existing Fugo deployment, whether you're running compatible Windows PCs, ChromeOS devices, Android players, BrightSign devices or commercial displays with Samsung Tizen or LG webOS.

If you're building a new screen network, browse Fugo's supported digital signage hardware.

Can I connect other AI assistants to Fugo, or is it only for ChatGPT?

ChatGPT isn't the only option. Fugo's MCP server is designed to work with compatible AI assistants, and you can also manage your screens with Claude.

See the Fugo MCP overview for more information about compatible assistants.

How do I connect Fugo to ChatGPT?

You can find ChatGPT under Settings > Integrations in Fugo CMS. To connect it, add Fugo as a custom MCP server in ChatGPT's settings, using this server address:

https://api.fugo.ai/mcp

ChatGPT will open a Fugo sign-in window to authorize the connection. Once it's connected and enabled in your conversation, you can start asking ChatGPT about your screens or giving it tasks.

You'll need a Fugo account and a ChatGPT plan that supports custom MCP servers. OpenAI notes that account and workspace policies apply to adding and using them, so your workspace admin may need to allow it. There's no separate Fugo API key to generate.

See OpenAI's guide to connecting a custom MCP server to ChatGPT, and the Fugo MCP overview for what the connection can do.