This Privacy Policy describes how Fugo Ltd(“Fugo”, “we”, “us”, or “our”) collects, uses, and protects personal data, and your rights in relation to that data.

We collect, use, and are responsible for certain personal data about you as a data controller. When we do so, we are subject to the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU GDPR.

This Privacy Policy does not apply to personal data processed by customers through the Fugo platform, where Fugo acts as a data processor. That processing is governed by the Data Processing Agreement (DPA), available at https://trust.fugo.ai.

1. About Fugo

Fugo Ltd is a company registered in England and Wales with its registered office at:

Scott House, Suite 1
The Concourse, Waterloo Station
London, SE1 7LY
United Kingdom

2. Personal Data We Collect

Information you provide to us

We collect personal data you provide directly, including:

name, email address, and contact details
company and account information
registration and account setup information
communications, feedback, and support requests
billing and transaction information

Information collected automatically

We and our service providers may collect:

IP address and device information
browser type and operating system
usage data and interaction with the platform
access times and navigation activity

This information may be collected using cookies and similar technologies.

Information from third parties

We may receive personal data from:

business partners and resellers
marketing providers
publicly available sources

Content data

Content uploaded to the platform may contain personal data.

Fugo processes this data only on behalf of customers and in accordance with the Data Processing Agreement (DPA).

3. How and Why We Use Personal Data

We use personal data for the following purposes:

to provide and operate the Services
to manage accounts and subscriptions
to provide customer support
to communicate with you about the Services
to improve and develop the platform
to ensure security and prevent misuse
to comply with legal obligations

4. Legal Basis for Processing

We rely on the following legal bases:

Contract - to provide the Services
Legitimate interests - to operate, secure, and improve the Services
Legal obligations - to comply with applicable laws
Consent - for marketing communications where required

Where we rely on legitimate interests, we ensure those interests are balanced against your rights.

We may share personal data with:

Service providers

Hosting, analytics, support tools, payment processors, and infrastructure providers who assist in delivering the Services.

Affiliates

Companies within the Fugo group where applicable.

Professional advisors

Lawyers, auditors, insurers, and other advisors.

Legal and regulatory authorities

Where required by law or to protect our rights.

Business transfers

In connection with mergers, acquisitions, or asset sales.

All third parties are subject to appropriate data protection obligations.

6. International Data Transfers

Fugo primarily processes data within the UK and EEA.

Where personal data is transferred outside these regions, we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses (SCCs)
equivalent lawful transfer mechanisms

7. Data Retention

We retain personal data only for as long as necessary to:

provide the Services
comply with legal obligations
resolve disputes and enforce agreements

Backup data is retained for up to 60 days for recovery purposes.

Where Fugo acts as a processor, retention is determined by the customer and governed by the DPA.

8. Security

We implement appropriate technical and organisational measures to protect personal data, including:

encryption in transit and at rest
role-based access controls and authentication
monitoring and logging of system activity
vulnerability management and regular testing

However, no system can be guaranteed to be completely secure.

In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay. Where required by law, we will also notify the Information Commissioner’s Office (ICO) within 72 hours of becoming aware of the breach.

9. Your Rights and Choices

Under applicable data protection laws, you have rights including:

access to your personal data
correction of inaccurate data
deletion of personal data
restriction of processing
data portability
objection to processing

You may exercise these rights by contacting us at legal@fugo.ai.

Where Fugo acts as a processor, requests should be directed to the relevant customer.

You also have the right to lodge a complaint with your local data protection authority, including the UK Information Commissioner’s Office (ICO).

10. Cookies and Tracking

We use cookies and similar technologies to:

operate and improve the website
analyse usage
support marketing activities

You can control cookies through your browser settings.

11. Children

The Services are not intended for individuals under the age of 16.

We do not knowingly collect personal data from children.

12. Other Websites and Services

Our Services may contain links to third-party websites or services.

We are not responsible for the privacy practices of those third parties.

13. Changes to this Policy

We may update this Privacy Policy from time to time.

Where appropriate, we will notify you of material changes.

14. Contact

For privacy-related questions or requests:

security@fugo.ai