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Fugo

Digital donor wall software that keeps every name up to date

A digital donor wall shows your supporters’ names, giving tiers and campaign progress on a screen instead of an engraved plaque. With Fugo you build the wall in Design Studio, keep the names in a Google Sheet, and the screen updates itself. No new plaque, no sign-maker, no waiting. It runs on the TVs and players you already own, and one licence covers one screen.

Digital donor wall showing giving tiers and a campaign total in a museum foyer

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Welcome screen in a hospital reception area, a typical home for a digital donor wall

What is a digital donor wall?

A digital donor wall is a screen that displays the people and organisations who give to you. It replaces or sits alongside an engraved wall in a lobby, atrium or foyer.

You may also see it called a donor recognition wall, a virtual donor wall, a digital donor recognition wall or a donor recognition display.

The difference from a physical wall is simple. When a new gift lands, you change a row in a spreadsheet instead of commissioning new lettering.

A typical wall shows:

  • Donor names, grouped by giving tier or society

  • The campaign total and how close you are to goal

  • Named funds, endowments and memorial gifts

  • Photos, short thank-you videos and messages from beneficiaries

  • Legacy and in-memoriam recognition

Why development teams move from engraving to a screen

You add new donors the same day

A new major gift can appear on the wall within minutes of the pledge clearing. On an engraved wall it waits for the next batch of plaques.

You correct mistakes for free

A misspelled name, a changed title, a donor who now wishes to be anonymous — all fixed by editing text, not by paying a fabricator.

One wall holds far more names

Playlists rotate through tiers, so a single screen can recognise hundreds of supporters instead of the few dozen that fit on a board.

You can show progress, not just history

Put the campaign thermometer next to the names and the wall becomes a live fundraising tool rather than a record.

It fits the space you already have

The wall runs on a standard commercial TV, a portrait screen or a video wall. Design Studio handles the layouts.

How to build a donor wall in Fugo

Fugo Design Studio canvas with a layout open, showing headings, a content block and a logo
1

Design the wall

Open Design Studio and lay out your tiers, headings, logo, colours and fonts. Start from a template if you want a head start. You control the type sizes, so a Founders tier can read differently from a Friends list.

Configuring a Google data source in Fugo so a name list on screen updates from a sheet
2

Drive the names from a spreadsheet

Connect the Google Sheets app so the name list on screen reads from a sheet your advancement team already maintains. Update the sheet, and the wall follows. Your gift officers never need to log into the signage tool.

Fugo dashboards page for publishing a live web dashboard onto a screen
3

Show live campaign totals

If your campaign figure already lives on a web dashboard, publish it to the screen with TV Dashboards and it refreshes on its own. If your numbers live in a fundraising CRM with no web dashboard, keep the total in the same Google Sheet and update it after each reconciliation.

Fugo playlist with content selected so a donor wall rotates through tier panels
4

Build the rotation

Group your screens and layouts into a playlist so the wall cycles through tiers, thank-you videos and the campaign panel in a set order.

Fugo playlist scheduling used to run a Giving Day countdown on a set date
5

Schedule the moments that matter

Use scheduling and day-parting to run a gala welcome loop for one evening, a Giving Day countdown for one week, or a memorial tribute on a specific date, then return to the standard wall automatically.

Fugo screens page grouped by property to manage donor walls across several sites
6

Roll it out across sites

Remote multi-site management lets one person publish the same wall to a hospital atrium, a satellite clinic and a campus centre from one place. Uptime monitoring and remote recovery tell you if a screen goes dark and let you restart it without sending anyone across campus.

Donor wall ideas that work

Tiered giving societies

One panel per society, rotating on a slow, readable timer.

Live campaign thermometer

Goal, raised to date and days remaining, on the wall nearest the entrance.

Giving day countdown

A dedicated schedule that runs only on the day.

Legacy and memorial wall

A quieter panel, softer colours, no campaign figures.

Thank-you video reel

Thirty seconds from a scholarship recipient or a patient beats any amount of copy.

Named spaces

Recognise the donor for the room the screen is standing in.

Gala and event mode

Scheduled sponsor recognition for one evening, then back to normal.

Impact numbers

Meals served, scholarships funded, procedures supported — pulled from the same sheet as the names.

Visitor using a touch screen in a public foyer to browse an interactive donor wall

Interactive and touch donor walls

Turn the wall into an interactive donor wall that visitors can explore for themselves. If you want visitors to search for a name or browse tiers themselves, run the wall on a touch screen. Visitors tap through societies, filter by decade or open a donor’s story. For a large atrium wall, a video wall spans several panels as one canvas. Both are the same Fugo licence and the same Design Studio content — only the hardware changes.

Where donor walls go

Hospitals and health systems

Atriums, family waiting areas and named wings.

Healthcare digital signage

Universities and colleges

Student centres, libraries, alumni houses and stadium concourses.

University and campus digital signage

Museums, galleries and cultural venues

Entrance halls and patron lounges.

Digital signage for museums

Schools and k-12 districts

Foundation walls and capital campaign boards.

School digital signage

Churches and places of worship

Building funds and mission giving.

Church digital signage

Charities and foundations

Reception areas and shared office space.

Fugo running across multiple displays on Amazon Fire TV signage hardware

Runs on the screens you already have

Fugo is hardware-agnostic. If you already have commercial TVs in the atrium, you can usually keep them.

Pricing is per screen, so a single lobby wall costs one licence. Fugo is SOC 2 Type II certified, which matters when IT reviews anything that goes on a hospital or campus network. If your marketing assets live in Canto, the DAM integration pulls approved photography straight into Design Studio.

  • Amazon Fire TV and the Fire TV Signage Stick

  • Google TV Streamer and NVIDIA Shield

  • Android devices

  • Samsung Tizen and LG webOS system-on-chip displays

  • Windows and ChromeOS machines

Large LED video wall at an event venue, a setting for a gala donor wall

Ready to see it on a screen?

Book a 20-minute demo and we will build a sample donor wall with your tiers and a test name list, so you can see exactly how updates flow.

Frequently asked questions

What is a digital donor wall?

A digital donor wall is a screen that displays donor names, giving tiers and campaign progress in place of an engraved plaque. Content is managed in software, so names can be added or corrected the same day.

How do names get onto a digital donor wall?

In Fugo you build the layout in Design Studio and connect a Google Sheet holding the name list. When you edit the sheet, the screen updates. There is no need to redesign the wall for each new gift.

Can a digital donor wall show live campaign totals?

Yes. If your campaign figure is already on a web dashboard, publish it to the screen with TV Dashboards and it refreshes automatically. Otherwise keep the total in the same spreadsheet as the names.

Does Fugo connect to my fundraising CRM?

Fugo drives donor walls from spreadsheets and web sources rather than claiming a direct plug-in to a specific donor database. Most teams export or sync their recognition list into a Google Sheet, which the wall reads. Talk to us about your setup on a demo.

How many donors can one screen recognise?

There is no fixed limit. Playlists rotate through as many tier panels as you need, so a single screen can hold hundreds of names.

Can visitors search the wall themselves?

Yes, if you run it on a touch screen. Fugo supports touch screen digital signage, so visitors can browse tiers or look up a name.

What does a digital donor wall cost to run?

Fugo is priced per screen, so one lobby wall is one licence. Hardware cost depends on the display and player you choose, and Fugo runs on most commercial TVs and streaming players you may already own.

What happens if the screen goes blank during an event?

Uptime monitoring flags offline screens, and remote recovery lets you restart a player without visiting the site.