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White label digital signage under your own brand

For AV integrators, agencies and managed service providers who want to sell digital signage as their own. Fugo gives you a custom-branded CMS, backed by our infrastructure and team.

Trusted by teams running screens at scale

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Integrator handing over a new reception screen installation to a client

Your brand on the platform, Fugo behind it

We build a private-labeled portal for partners with a pipeline of clients who need signage but want a fully branded platform.

  • A custom-branded CMS for your clients

  • Managed under your domain

  • Lightly co-branded with "Powered by Fugo"

  • Backed by Fugo's infrastructure and team

Built for integrators, agencies and MSPs

Sell, deploy and support signage for your clients from one platform.

Run many client networks

Manage multiple client networks with centralized access and permissions control, so each client sees only what they should.

  • Role-based access control
  • Workspace segmentation
  • Single sign-on (SSO)
Demo room with a wall-mounted display, a kiosk totem, an LED wall and a tablet running the same content

Keep control of the hardware

Fugo doesn't lock you into hardware. It runs on the platforms your clients already use, including Android, Samsung, LG webOS, Sony BRAVIA, BrightSign, Windows and ChromeOS.

  • Deploy alongside LED, kiosk or video wall solutions
  • Manage every client screen from one place
Integrator technicians setting up media players while on a support call

Backed by the Fugo team

Partners get technical onboarding and support, plus direct access to the Fugo team without middle layers.

  • Direct purchase and billing
  • Volume incentives
  • Technical onboarding and support

What your clients get

Design Studio

Your clients design screen content in the browser, from slides to multi-zone layouts, without a separate design tool.

Scheduling

Playlists run on a schedule with start and end dates, so content goes live and comes down when it should.

Apps and integrations

Connect the tools your clients already use, such as HubSpot, and bring them onto screens.

Integrators already use Fugo across client sites

How Bendac powers custom-shape LED installations for clients like Kennedy Space Center

“Fugo lets you have custom canvas sizes & aspect ratios, which is a real key user selling point. We've also really enjoyed working with the Fugo team from the setup process through to actual usability across our client sites. There's always been someone at the end of the phone, always on hand to make sure that we get the support we need.”

Read case study
Ben DaCosta

Ben DaCosta

Managing Director

Bendac

How Bendac powers custom-shape LED installations for clients like Kennedy Space Center

“Fugo lets you have custom canvas sizes & aspect ratios, which is a real key user selling point. We've also really enjoyed working with the Fugo team from the setup process through to actual usability across our client sites. There's always been someone at the end of the phone, always on hand to make sure that we get the support we need.”

Read case study
Ben DaCosta

Ben DaCosta

Managing Director

Bendac

How Bendac powers custom-shape LED installations for clients like Kennedy Space Center

“Fugo lets you have custom canvas sizes & aspect ratios, which is a real key user selling point. We've also really enjoyed working with the Fugo team from the setup process through to actual usability across our client sites. There's always been someone at the end of the phone, always on hand to make sure that we get the support we need.”

Read case study
Ben DaCosta

Ben DaCosta

Managing Director

Bendac

White label digital signage FAQs

What is white label digital signage?

White label digital signage means you sell and run a signage platform under your own brand instead of the software vendor’s. Your clients log in to a portal that carries your name, while the platform underneath is built and maintained by someone else.

With Fugo, that is a private-labeled portal, lightly co-branded with "Powered by Fugo."

What do I get with Fugo private label?

A custom-branded CMS, managed under your domain and backed by Fugo’s infrastructure and team. You keep the client relationship and your brand in front of them, and we keep the platform running.

Who is white label digital signage for?

It suits partners with a pipeline of clients who need signage but want a fully branded platform: AV integrators, agencies, managed service providers and signage consultancies.

Can I manage several clients from one account?

Yes. Fugo supports multiple client networks with centralized access and permissions control, including role-based access control, workspace segmentation and single sign-on (SSO).

Does white label signage lock me into specific hardware?

No. Fugo runs on Android, Samsung, LG webOS, Sony BRAVIA, BrightSign, Windows, ChromeOS and more, and can be deployed alongside LED, kiosk or video wall solutions.

How does purchasing and billing work?

Resellers and VARs purchase and are billed directly, with volume incentives, technical onboarding and support, and direct access to the Fugo team. Get in touch to talk through how a private-label partnership would work for you.

Are there other ways to partner with Fugo?

Yes. As well as private label, Fugo works with resellers and VARs, referral partners, hardware and OEM partners, and technology partners. See all partnership programs.