H.265/HEVC (high efficiency video coding)

H.265/HEVC introduces several technical improvements over previous standards. One of its primary advancements is the use of more sophisticated algorithms for video compression, which allows it to retain higher video quality at equivalent bit rates or reduce the bit rate for the same quality level. This is achieved through techniques like improved motion vector prediction, larger block sizes, and better intra-prediction modes. These improvements make H.265/HEVC particularly beneficial in scenarios where bandwidth is limited or costly, as it effectively reduces the data load without compromising the viewing experience.