For most of digital signage’s history, content has been tied to playlists. You curate slides, schedule them in advance, and let them loop. That model works well for planned campaigns, dashboards, and evergreen updates. But the reality of modern teams is faster, noisier, and more event-driven than playlists can keep up with.
Sales teams are a good example. A busy CRM like HubSpot might see thousands of updates a day — deals created, pipeline stages shifting, milestones reached. Most of those moments never escape the confines of the CRM. They get buried in dashboards or Slack threads, visible only to the people who happen to be looking at the right time. Meanwhile, the TV on the sales floor keeps looping last week’s playlist, completely disconnected from the real rhythm of the team’s work.
That disconnect is what led us to build Triggers.
What are Triggers?
In Fugo, a Trigger can be a manual piece of content you fire yourself from the CMS or an automated rule that watches for a defined event in a connected system - for example, a ‘deal created’ action in HubSpot.
When that event occurs, Fugo checks any filters you’ve set (like deal value or owner) and, if conditions are met, automatically sends the content you’ve chosen - a message, slide, or media asset - to your TV screens.
Watch one of Fugo's developers go step-by-step through creating a HubSpot trigger
Why we built Triggers
Screens shouldn’t be just another static channel. They’re one of the few truly shared surfaces in a workplace: everyone passing by sees them, whether they’re looking for them or not. That makes them perfect for the kinds of updates that lose energy if they’re not shared instantly.
With Triggers, screens become a live pulse point. Instead of just showing curated content on a loop, they can react in real time to the things happening in your business. A new deal over $10,000? Fire a congratulatory message across the office TVs. A pipeline milestone reached? Surface it immediately so the whole team sees. A rep hitting their quota? Put their name in lights.
This isn’t about replacing playlists - they still matter for campaigns and day-to-day comms. It’s about complementing them with a new layer: one that’s reactive, in the moment, and impossible to miss.
How Triggers work
Triggers connect Fugo to the tools you already use, listen for specific events, and then automatically push content to your screens when those events happen.
Here’s what that looks like in practice:
- Pick an event: Choose the exact trigger that matters - a deal created, a deal closed, a new contact added.
- Add conditions: Not every update deserves airtime. Filters let you refine when an alert fires. Maybe it’s only deals above $10,000, or only in a certain pipeline.
- Decide what shows up: Choose from different ways to display the moment:
- A dynamic message that auto-fills with live deal data.
- A custom slide designed in Fugo Studio.
- A video, GIF, or sound effect that breaks through the office noise.
- Or keep dashboards running in the background, with alerts layered in when they matter.
- Send to screens: Decide which TVs should show the alert, and let it run.
From there, Fugo handles the logic in the background. You don’t need to update playlists, send reminders, or design a new asset every time. Screens stay connected to the heartbeat of your business automatically.
Connections available today
At launch, Triggers support HubSpot and manual triggers (fire content instantly from the CMS). Salesforce is next on the roadmap, and you’ll already see timed, MCP, API, and QR code-based triggers in the builder marked as coming soon.
Beyond that, new connectors will be guided by customer demand. If there’s a tool you want to plug in, you can:
- Reach out to your account manager
- Email support@fugo.ai
- Or drop a request on our public roadmap
Key features in this beta
We’ve kept the initial release focused on the features that make Triggers useful right away:
Manual triggers – Fire content on demand with a single click in the CMS, perfect for quick announcements or unplanned updates.
Event selection – Pick the exact events you want to monitor in HubSpot.
Rules and conditions – Filter by properties like deal value, owner, or stage to control when alerts fire.
Dynamic messages – Auto-fill alerts with live property data, like deal amount or owner name, for quick, lightweight updates.
Custom alerts – Design branded slides, upload GIFs, or add sound effects for bigger moments using our Design Studio.
Dashboards and triggers together – Keep dashboards always visible while real-time alerts cut through to spotlight the updates that matter with Fugo’s TV Dashboards feature.
AI slide generation (coming soon) – Let AI create slides automatically when a trigger fires, so you can keep screens fresh with zero design work.
Why we’re releasing it as a beta
We’ve said before that beta features aren’t about shipping half-built products. They’re about inviting customers into the development process. That’s especially true here.
Triggers can touch a lot of workflows: sales, marketing, ops, even IT. Different teams will use them in different ways, and we want those real-world cases to shape how Triggers evolve. By joining the beta, you’ll help answer questions like:
- Which connectors should we prioritize next?
- What kinds of conditions and filters are essential?
- How should pricing work for teams with lots of screens or lots of triggers?
Beta participants will also receive a discount when the feature comes out of beta.
From playlists to real-time
Playlists will always be core to Fugo. They’re how you run campaigns, keep company announcements visible, or set the tone of a space with branded content. But for years, screens have been underused in one crucial way: they haven’t been connected to the live, messy, high-energy flow of work.
We want triggers to change that. To make screens responsive. To let big wins and key updates break through the noise. And to help turn screens into something more than a background loop: a live surface for the energy of the day.
How to get started
Triggers are now available in all Fugo accounts, marked with a Beta label.
- Current users will find Triggers in the top navigation bar of the CMS
- New users can get access by starting a free trial here.
- Anyone who wants to test Triggers with HubSpot can follow our setup guide.
We’re excited to see what you’ll do with them!
