Beacon-triggered ads

Beacon-triggered ads rely on Bluetooth Low Energy signals emitted by beacons installed at strategic points within a venue. Those beacons broadcast identifiers at regular intervals; receivers such as smartphones, tablets, dedicated gateway devices or signage players detect the identifiers and notify the signage platform. In a Fugo.ai setup the signage player or edge device either receives the beacon signal directly if it has BLE capability or listens to a gateway that relays proximity events. The detected event maps to a trigger rule in Fugo that instructs a specific display to switch to an ad or content template for a defined period. Rules include match conditions such as beacon ID, signal strength thresholds to approximate distance, time windows and campaign priority so that multiple overlapping triggers resolve predictably. A robust implementation includes fallbacks and safeguards. For example, players can revert to default playlists if a trigger is no longer present, or use hysteresis to avoid rapid content flicker when signals fluctuate. Frequency capping prevents repeated impressions for the same passer-by where required, and content can be personalised if paired with a consented mobile app that surfaces user preferences. Administrators manage device provisioning, beacon-to-content mappings and reporting from the Fugo console, giving operational visibility into which triggers fired and how long triggered content ran. This flow keeps advertising contextual, measurable and manageable across many displays.

Beacon-triggered ads are valuable across retail, hospitality, events and workplaces because they create timely relevance. In retail, beacons near product aisles or displays can trigger in-store promotions, product videos or discounts on nearby TV dashboards to influence purchase decisions at the point of interest. In hospitality, beacons in lobbies or conference areas can present welcome messages, directional signage or offers for on-site services. Event organisers use beacons to change digital signage between sessions, highlight sponsors when attendees congregate, or surface session-specific information as people enter rooms. In corporate environments beacons can deliver localised operational alerts, desk booking confirmations on adjacent screens, or safety notices to areas where a risk has been detected. To get consistent results, follow placement and configuration best practices. Position beacons with clear line-of-sight where possible, calibrate transmission power to define zones without excessive overlap, and document beacon IDs and locations. Test for interference from metal structures or dense Wi-Fi deployments and use signal strength thresholds to avoid false triggers. Integrate consent and privacy controls when pairing beacon triggers with identifiable user data, and align data retention with organisational policies and regional regulations such as GDPR. Finally, monitor analytics in Fugo to refine campaigns: measure dwell time, triggered impressions and subsequent engagement, then iterate on content, timing and placement to improve relevance and return.