Running out of ideas for digital signage content?
We’ve collected 51 of the best digital signage content ideas so you can bring your very best to the table (er, screen).
This includes content ideas, themes and integrations, and a few different use cases to get the creative juices flowing.
Without further ado, let’s dive in.
The best digital signage content ideas
Be sure to bookmark this page for future reference so you never run out of signage content ideas again. 😉
1. Weather updates
Nobody likes getting caught in the rain (or snow, or fog, or other dangerous conditions). A digital signage forecast keeps everyone prepared, whether they need to grab a coat or slather on sunscreen.
But weather updates aren’t just about convenience. In some cases, they can also protect people from putting themselves in harm’s way. If a snowstorm is on the way or a heatwave is rolling in, for example, timely alerts can help people adjust their plans and stay safe.
2. Local traffic reports
Mornings are chaotic enough without surprise traffic jams. By showing off live road conditions, accident reports, and public transit updates, you can help commuters dodge annoying delays and otherwise get where they need to go safely.
Wanna go the extra mile? Pair your traffic reports with parking availability or bike lane conditions to make life even easier. Nobody enjoys circling the block five times looking for a spot, after all, and there might be some digital signage integrations that can help you automate content at scale.
3. Social media feeds
Your customers are talking — so why not put their voices on display? Live social feeds from Instagram, Twitter, or TikTok can help to encourage team engagement and create a dynamic, ever-changing display for visitors.
Seeing their own posts up there makes customers feel like VIPs—and gets more people tagging your brand. But curating social content without a headache? That’s where Walls.io comes in. It’s our go-to tool for aggregating social media in real time, making it effortless to pull in brand mentions, hashtags, and user-generated content. If you want a social wall that just works, this is the one.
4. Company announcements
If you stop sending emails nobody reads, you can start broadcasting updates where people actually look. Digital signage is perfect for sharing company news, policy changes, or upcoming events in offices, warehouses, and retail spaces.
You can always keep it fun by adding GIFs, countdown timers, or employee shoutouts (more on this later). Remember: the more interesting and engaging your messages are, the more likely people are to pay attention in the future.
5. Employee spotlights
Your team’s hard work deserves to be recognized, and digital signage is the perfect way to celebrate wins big and small. Maybe you could highlight an employee of the month, give a birthday shoutout, or showcase a fun fact about your staff (like a pet or a favorite drink).
When employees feel valued, they’re likely to feel happier and more motivated. Better yet, they’re less likely to daydream about working somewhere else.
Remember: a little appreciation goes a long way. Even a rotating list of names is a great way to build engagement.
6. Daily news headlines
How about keeping people informed without making them scroll through their phones? A quick digest of world news, sports, or industry trends can make breakrooms, waiting areas, and hotel lobbies feel more connected to what’s happening.
You can also curate the news based on your audience. For example, finance professionals might appreciate stock updates, while gym-goers might appreciate a small dose of sports scores.
Here are a few options to get you started:
7. Countdown timers
Nothing builds anticipation quite like a ticking clock. You can use countdown timers to generate hype for grand openings, product launches, or company events.
Want to gamify it? Add a fun call-to-action like ‘Only three days left. Are you ready?’ This can help to spark engagement and excitement (not to mention better sales).
8. Motivational quotes
Some days, we all need a little pick-me-up. A well-placed inspirational quote can work wonders in a gym, office, or student lounge.
Try pairing it with eye-catching visuals or fun animations to make the message pop. After all, saying ‘you got this!” hits differently when it’s flashing in neon.
⚡Quick Tip: You can grab multiple signage templates for free from Fugo so you can set up your quotes however you please.
9. Live sports scores
Not everyone can sneak a peek at their phone mid-game, but a digital scoreboard (like integrating with the ESPN app) keeps fans in the loop. That way, you can offer real-time scores for major leagues, keep local teams top of mind, or even show off office fantasy leagues.
Live scores are especially a game-changer for bars, lounges, and coworking spaces. And if you keep the updates coming, you might just turn casual visitors into regulars.
10. Local event listings
People are always looking for fun things to do, so why not make it a little easier for them? You can use signage to highlight concerts, festivals, or even community events. This is a great way to show off sponsored events as well.
Hotels, coworking spaces, and libraries can especially benefit from local event content. Because when visitors know what’s going on in your ecosystem, they’ll be more willing to explore and even extend their stay.
11. Digital menus
Nothing’s worse than standing in line, squinting at a tiny menu, and still not knowing what to order. A bright, dynamic digital menu makes everything clear and easy to read.
Even better? You can update it on the fly! Sold out of the special? No problem. Just swap it out for a new dish and keep customers excited to try something different.
With Fugo, you can also set up dynamic content that changes menu options depending on the date or time. Between QR codes and social media handles, we make it incredibly easy to connect with your customers.
Speaking of QR codes. . .
12. QR code promotions
Want more engagement with even less effort? Just slap a QR code on your signage and let customers scan their way to discounts, loyalty programs, or exclusive deals.
QR codes are perfect for retail stores, restaurants, and event spaces. The easier you make it, the more likely people are to take action — and digital signage is one of the best ways to make this happen.
13. Wayfinding maps
Whether you’re running a shopping mall, a hospital, or bustling college campus, you can use wayfinding maps to help people find their way with as little frustration as possible.
If you want to go the extra distance, try setting up touchscreen kiosks with real-time navigation. Nothing beats getting exactly where you need to be—without a single wrong turn.
14. Customer reviews & testimonials
People trust people, not ads. So showcasing real customer reviews and testimonials builds credibility and helps potential buyers feel confident about their choices.
You can make social proof even more appealing by adding customer photos or featuring review highlights in a fun, animated format. Happy customers are your best salespeople, after all, and spending a little time up front on this can help to position your brand in a more positive light.
15. Live polls & surveys
It’s easy to turn passive viewers into active participants with fun real-time polls. Whether it’s a sports bar polling fans on the best halftime snack or an office surveying employees on Friday’s music playlist, interactive content makes signage fun and accessible for everyone.
With live polls, you can ask fun questions, get customer feedback, or run a quick Would You Rather? to keep both customers and teams engaged. You might also do a little social listening — FYI, get stronger, better insights about what customers are saying so you can easily pivot in the future.
Some options:
16. Challenges & leaderboards
A little friendly competition never hurt anyone. Depending on your business, it can actually work wonders for engagement.
For example:
- Gyms and wellness centers can display step counts, workout streaks, or weight-loss challenges to keep members motivated.
- Frontline teams can use achievement tracking (like SalesScreen and Spinify) to help clarify goals and keep everyone pointed toward the same mission.
- For sales teams, seeing a name on the leaderboard dashboard might give people an extra push. Who doesn’t want bragging rights for being the top lifter or fastest runner?
17. Behind-the-scenes content
Behind-the-scenes content is exactly what it sounds like: a way to show off your brand’s unique personality with a peek behind the curtain. Maybe you could footage of how your products are made, or introduce team members, or post bloopers from your latest campaign.
Either way, remember that authenticity builds trust. People love seeing the human side of businesses, and digital signage is the perfect place to make that happen.
18. Sustainability updates
Going green? Then show it off! From reducing waste to saving energy to planting trees with every purchase, you can share your eco-friendly initiatives with customers and employees to rally everyone behind a common goal.
To make this even more compelling, try adding live progress trackers or impact stats. Saying “we’ve saved 10,000 plastic bottles this year” is way more powerful than “we care about the planet.”
19. Holiday-themed content
People love a good reason to celebrate (which is probably why there are literally thousands of dates per year). And whether you’re running Valentines campaigns or festive Christmas deals, themed holiday content will make your digital signage that much more engaging.
Even uncommon holidays like National Donut Day are fun excuses to create buzz. You can also get creative with countdowns, themed discounts, or interactive elements to keep your audience engaged.
20. Emergency alerts
When an emergency strikes, clear and instant communication will be key. Schools, offices, and large venues can use digital signage to quickly share fire drill instructions, severe weather warnings, or security updates.
It’s one of those digital signage content ideas you hope you never need — but when you do, you’ll be glad it’s there. Safety first, always.
21. Fun facts & trivia
Got visitors waiting in a (relatively) long line? Make the time fly by with bite-sized trivia and facts. Museums, lobbies, and even dentist offices can keep visitors entertained with random info, brain teasers, or history tidbits.
You can also add a competitive flair for repeat customers or your frontline employees. For example, you could add a daily trivia challenge and see who can get the most right answers (and maybe even offer a coupon/prize to the winner).
22. Leaderboard for sales teams
We’ve said it before, but we’ll say it again: sales teams thrive on competition. Plus, digital leaderboards make hitting targets more exciting by showing off top performers, setting real-time goals, and keeping the momentum going for your team.
For extra motivation, you could throw in some fun rewards. Maybe this is a free coffee for the weekly winner or an in-store credit.
Not sure what kind of leaderboard to use? Check out our dashboard finder tool to browse some popular options.
23. Augmented reality (AR) experiences
Augmented reality (aka AR) adds virtual components to real-world environments so you can better engage your customers. For example, you could have customers scan a code to see a 3D product demo, try on virtual outfits, or explore interactive items or exhibits to learn more about specific locations.
Of course, AR doesn’t make sense in every business location. And keep in mind it can get expensive — integrating with third-party mobile apps might be more cost effective.
24. Job openings & internal career opportunities
Speed up your coveted time-to-fill rate with a short and simple signage display covering open positions. With well-designed content, you can easily display current job openings in retail stores, offices, and coworking spaces so potential candidates can apply on the spot.
And if opportunity knocks, why not make it loud and clear? Even existing employees might see a position they want to move into.
25. Local business partnerships
If you’re looking for ways to grow your customer base, you might want to think about showcasing businesses and exclusive deals. Gyms, salons, and coworking spaces can feature discounts from local cafes, shops, or service providers.
Your customers get great deals, and your business builds valuable partnerships. It’s a win-win scenario that only takes a few minutes to perfect.
26. Customer spotlight
Do you get any regulars visiting your business? A rotating customer spotlight can showcase real people who love your brand, whether through testimonials, photos, or fun facts.
Customers will love seeing their face (and special shoutout) on the big screen, which will ultimately help them feel special and connected to your business. It’s also a great way to encourage more user-generated content and brand loyalty. Don’t worry, we’ll get to all that at a later point.
27. Daily deals & flash sales
A surprise deal can turn any casual window shopper into an excited, paying customer. That’s why highlighting limited-time offers in your digital signage adds excitement and urgency to any promotion.
A countdown timer can make it even more compelling by showing exactly how long the deal lasts. Plus, you can use QR codes to make them even more accessible. The right combination of visuals and timing will make your promotions impossible to ignore.
28. Staff picks & recommendations
Your employees definitely have great taste, and their personal favorites can inspire customers to try something new. A rotating list of staff recommendations can highlight products, menu items, books, and other products your customers might love.
Remember: seeing a real person’s endorsement makes purchases feel more personal and trustworthy. A fun quote or short video from the employee can make your content even more engaging.
⚡Quick Tip: Want to create a dedicated ‘menu’ of staff picks? Check out our Microsoft Word menu templates so you can print physical copies for your business.
29. Customer loyalty program updates
As you can probably guess, loyalty programs can do their best work when customers actually know about them. A digital display showing current points, upcoming rewards, or bonus earning opportunities can drive more engagement and ultimately more sales.
A progress tracker showing rewards at each tier can help by making the perks feel more tangible. You could even use simple quotes like ‘you’re only 10 points away from a free coffee!’ to add a little extra motivation to their purchase decisions.
30. Local charity spotlights
Supporting nonprofits is good for business (and even better for people). That’s why featuring local charities, upcoming fundraisers, or donation drives can help spread awareness and encourage action both for your business and for local charities.
A quick ‘how you can help’ slide can communicate details and explain how customers can work alongside your business to help. And remember that research shows businesses actively supporting good causes often build deeper connections with their customers.
31. Pet of the month
Remember how we mentioned highlighting favorite pets earlier? That’s because adorable animals have a way of grabbing attention.
You might choose to show off employee pets, customer submissions, or even adoptable animals from a local shelter. Photos, fun facts, or even short videos will help to make this an instant crowd favorite.
32. User-generated content (UGC) highlights
User-generated content (also known as UGC) is anything a customer creates for your business. This could be emails, testimonials, videos or clips, or even survey responses that help drive engagement with your brand.
Customers love seeing their own content featured in public spaces, so setting up a live feed of tagged photos or positive reviews can build community and reinforce brand trust. You might also encourage people to tag your business in social media for a chance to be featured (which also makes UGC participation more exciting).
33. Interactive mood polls
Curious what customers are thinking while browsing your store? A simple digital poll with emoji-based responses allows visitors to share how they’re feeling in real time.
Plus, a live update of responses creates a sense of community and participation.
We wrote a guide on how to collect data via forms through kiosk digital signage.
34. Public transport schedules
Missing the bus is a universal frustration, but a digital display showing real-time public transport schedules can help. Train delays, route changes, and estimated arrival times can keep everyone informed without forcing customers to refresh apps.
This is especially true if your business is near a transport center (like a subway or a train station) so customers can keep an eye on their arrival/departure times. Remember: the easier it is for people to get where they need to go, the more likely they are to think positively about their experience in your store.
35. DIY tips & hacks
If you feel like trivia and fun facts are a bit too cliche, you might try a quick DIY tip, cooking trick, or organizational hack. These provide value while keeping customers entertained. They might also slash their perceived wait time by more than a third (35%).
You should avoid the temptation to make these videos long. Short videos or step-by-step visuals will make your practical tips easy to digest. If you don’t want to create these slides at scale, you might consider integrating with an app like YouTube TV.
36. Customer reviews on specific products
So we’ve already talked about employee-endorsed products, but what about spotlighting customer-endorsed reviews? Seeing real feedback from other buyers builds trust, and a digital feature highlighting positive reviews can majorly influence your customers’ purchasing decisions.
Try adding real-life customer photos or ratings to make your content more compelling. If you can catch them on video, even better. It’s just about the best kind of UGC you can leverage for your brand.
37. Meet the team
This is especially useful for frontline teams with front-facing interactions and other customer service roles. For example, your rotating team member spotlight could introduce employees with fun facts, a list of their favorite products, or personal interests.
Your customers will feel more connected when they know who’s behind the counter, and your team will have fun putting their lives on display. Boosting customer loyalty and employee engagement is about the best way to maximize your content on screen.
38. Throwback content
Looking back at fun moments can create a sense of nostalgia for you, your customers, and your team. So you might want to consider creating Throwback Thursday or Flashback Friday features that showcase past events, milestones, or company growth.
Old photos, past campaigns, or funny memories can make your brand feel even more personal. And if you want extra brownie points for building relationships, ask your customers to submit some throwback content of their own.
39. Safety tips & reminders
A rotating list of workplace safety tips, fire exit plans, or cybersecurity reminders can help keep your team informed and prepared. These are easily adapted to fit your specific industry or regulatory updates, like OSHA, HIPAA, and more.
You can also use digital signage to deliver timely updates in a space where coworkers don’t check their emails often, especially manufacturing and healthcare. A well-placed safety reminder could make all the difference in an emergency or prevent a member of your team from accidentally violating policy expectations.
💡Related: Security Might Be Your Digital Signage Blind Spot
40. Live fundraising tracker
You already know that progress trackers are highly motivating in a nonprofit setting — so a digital fundraising tracker might be just the thing you need to engage donors visiting your building.
With the right integration, you can show progress toward donations, community goals, charity initiatives, and more. Plus, Fugo can integrate with donor management software so you can display key details and information for in-house staff.
41. Food & drink pairing suggestions
Depending on the size of your menu or drinks list, choosing the perfect pairing can feel overwhelming. Thankfully, a digital guide recommending food and drink combinations can make delicious decisions a bit easier for customers.
You might also want to highlight staff favorites or seasonal pairings to add a personal touch. A little expert guidance could also get them asking questions (and hopefully have them coming back for more).
42. Word of the day
Hate the idea of fun facts and DIY? Then maybe a rotating ‘word of the day’ feature is more up your alley. This can introduce visitors to interesting vocabulary or industry-specific terms, which may be useful in settings like libraries or retail businesses.
If you’re creating signage for internal frontline teams, consider a ‘word of the week’ that sets a theme or tone. For example, maybe you want to focus on ‘efficiency,’ or maybe ‘excel’ or ‘shine’ to motivate employees to do their best.
43. Case studies
Real stories backed by numbers can make your brand more relatable. For this reason, featuring customer testimonials or stats-heavy case studies can help to drive home success stories in a more tangible way.
You can also use case studies to motivate your team or offer fuel for the fire while they’re chatting with customers. For example, let’s say one of your sales reps sees a recent case study on a screen. They can use what they’ve learned to share with customers and close more deals with social proof.
44. TV dashboards
Want your frontline teams to have instant access to data? Hate the idea of paying for expensive user seats? Then good news! You can use digital signage to create TV dashboards that display your BI dashboards without sacrificing budget or security.
Here are a few options depending on your dashboard provider:
45. Live music playlist
Sure, you could play music without a digital display background, but where’s the fun in that? Displaying a live playlist — whether it’s cafe tunes, mood music, or office picks — adds an interactive touch to your business’s atmosphere.
You could also allow customers or employees to suggest songs or vote on the next track, which makes your shopping experience even more engaging. When people feel part of your experience, they’re more likely to enjoy the atmosphere, and (hopefully) enjoy opening their wallets too.
46. ‘Overheard at work’ moments
Office life comes with its fair share of hilarious moments. If you’re willing to feature funny, relatable, or out-of-context quotes from employees, you can add fun and personal touch to pretty much any workplace signage.
You can also let coworkers vote on their favorite line of the week. Maybe this is an innocent mix-up, or maybe it’s an unexpected one-liner. Either way, lighthearted content like this boosts morale.
P.S., make sure to get permission before putting someone else's words on display.
47. Your website
An example of our website, just for ins
Literally exactly as it sounds.
Try to make it much easier for customers to connect with your brand by showcasing your URL plus a QR code for convenience.
48. Business hours
Also self-explanatory. But very helpful if you offer in-store shopping experiences!
49. Your calendar (or team calendar)
Staying on top of events just got easier. A shared calendar featuring upcoming meetings, community events, or important deadlines can keep your entire audience on the same page.
For example, you can use calendars to point out key dates like product launches, team-building events, exam schedules, or club meetings. Nobody can say they ‘forgot’ when the info is right in front of them, and if you use a third-party signage integration, it’ll be 10x easier to set up and deploy.
See how to integrate with the Fugo Google Calendar app.
50. Frequently asked questions (FAQs)
People always have questions, so why not answer them before they even have to ask? A rotating list of frequently asked questions can help customers, employees, or visitors get quick and easy answers without searching for someone to ask.
You might want to cover topics like store policies, membership benefits, or WiFi details to improve the shopping experience for everyone. Plus, reducing repetitive questions for your team frees them up to focus on bigger tasks, like building relationships and solving more complex problems.
51. New product or service launches
We had to end on something obvious, huh? 😉
But it’s true — if you’re not using digital signage to advertise your brand, you’re missing out on key opportunities to get the word out about your newest items.
Think about calls to action that will get people going, like picking up a sample or getting on a waitlist. You can pair this with touchscreen content or a handy QR code to make your newest launches even more desirable to customers.
Create better digital signage content with Fugo
With 101 new content ideas now swimming in your mind, all that’s left is to bring them to life. The good news is, it doesn’t have to be difficult. With Fugo as your partner, you can start displaying content in 15 minutes or less.
You can think of Fugo.ai like Canva for TV screens: it’s easy to create, edit, and push digital signage to any location with a WiFi connection (or not). You can build physical signage networks, set up interactive kiosk displays, and even embeddable company TV channels accessible from anywhere.
Wanna see why we’re rated one of the #1 digital signage software tools on G2?
Sign up today for a 14-day free trial and start creating digital signage content today.
