You can probably agree that street food just hits... different. And we don’t just mean the smell — it’s the pictures, too. 🤤
That’s why a well-designed food truck menu can turn skeptics into cravers, whether you’re tossin’ out tacos or serving up bánh mì.
Looking to dive in? Or uplevel your business? This guide explains everything you should know about creating a digital menu that sells, including 36 free templates, layout inspiration, and pro tips to help you whip something special.
36 food truck menu ideas by food type
You might run the best food truck business this side of the Atlantic, but if your menu looks like a faded printer job from 2008, you’re probably not going to see that much traction.
Because street food is bold. And flavorful. And fun. And if you don’t make a menu to match, you might be leaving all sorts of money on the table.
With these templates, though, you’ll probably attract more customers than you know what to do with. 😏
So on that note, here are 36 unique food truck menu ideas separated by flavor and type.
Mexican food truck menu ideas
From burritos to carnitas to Korean-Mexican staples, you want your customers to drool over your fixin’s.
So why not show them off in this fast-casual template:
Get the Fast Casual Mexican Restaurant Template here.
Healthy food truck menu ideas
Is your food truck business more about health than cheat food? If so, you probably want a menu to match the high expectations of your customers.
For example, you might consider this longer-style portrait to show off the greenery of your food:
Get the Cafe Instagram QR Code Link Portrait here.
Or this simple menu promo for a healthy lunch:
Get the Healthy Lunch template here.
Want something bigger? Try this bigger template of the same variety!
Get the Healthy & Tasty Lunch Portrait template here.
But don’t forget you can always make it green!
Get the Leafy Green Menu template here.
Taco food truck menu ideas
Tacos have become a quintessential street food, and no wonder — literally one in ten food truck owners sold tacos in 2024.
Here’s a quick and easy template to get your food on the big screen, with plenty of customization options in the Fugo Design Editor.
Get the Specialty Tacos Menu template.
Food truck breakfast menu ideas
Got customers who go ga-ga for your food truck breakfast food? Why not put it on display?
For example, you might show off your fruits and brunch desserts like this:
Get the New Brunch QR Code Menu template here.
You can also grab the same New Brunch Menu but as a Portrait Template here.
Want a different color palette? We’ve got you covered! It also has space for you to segment your food, like a section for breakfast burritos here, and a section for the fruits and cheeses platter there. Like this:
Get the weekend Brunch Menu template here.
And if you’d like, the portrait version here.
If you want more of a promo approach, this template might be worth a try:
Get the Continental Breakfast Announcement template here.
And if you’re looking for something a bit more stately and serious, you might try posting your images on this brunch menu below:
Get the Brunch Menu template here.
BBQ food truck menu ideas
From classic pulled pork to Korean BBQ, there are plenty of options for showing off your delicious slow-cooked meals.
This template can help you list all your items in order. Don’t forget the daily specials, like chicken! Or the baby back ribs with loaded fries!
Get the Animated Menu Design For Restaurant template here.
Burger food truck menu ideas
Show hungry customers you mean business when it comes to hunger by showing off drool-worthy pictures of your fan-favorite burgers.
Like this one:
Get the Portrait-Style Menu template here.
Or this one:
Get the Burger Menu Template here.
Or this fancy portrait-style option:
Get the Portrait-Style Burger Menu here.
Italian food truck menu ideas
Mama mia! There’s a lot of Italian food out there. So how do you pick the right template for your menu?
You can perhaps start with this template for pasta:
Get the Pasta Menu template here.
Or this casual Italian menu:
Get the Casual Italian Menu template here.
Or our personal favorite, the breakfast-lunch-and-dinner portrait menu!
Get the Italian Flag Menu template here.
Pizza food truck menu ideas
Show off those pizza toppings, sauces, and extras (like garlic bread or cheese crust filling) with a template you can almost taste.
Like this one:
Get the Pizza Menu template here.
Or this one:
Get the Pizza QR Code Menu template here.
Indian food truck menu ideas
Samosas and biryani and naan burritos, oh my!
If you’re serving up a complex menu of tasty Indian food, you might want to start with base menu that's easily customizable:
Grab the Splatted Sidewalk Menu template here.
For a simpler list, you can try this classic black-and-white menu:
Get the Black and White Menu template here.
Or maybe try the inverse with this white-and-black menu. 😉
Get the White and Black Menu template here.
Vegetarian food truck menu ideas
Serving alternative grilled cheese sandwiches? What about vegan hot dogs, or loaded fries with honey-free honey mustard?
Below are some food truck menu display ideas that might work for vegan or vegetarian brands.
Like this quick and easy vegetarian menu:
Get the Vegetarian Menu Promotional Template here.
Or this ultra-simple ‘healthy foods’ menu template:
Get the Healthy Foods template here.
Dessert food truck menu ideas
Serve sweet treats instead of savory dishes? Here are some ways to show off your menu items.
For starters, you could try a long list of everything you offer:
Get the Dessert Template here.
Here’s another option in eye-catching carnival colors, which are perfect for sweet treats like cotton candy or ice cream sandwiches:
Get the Pastel Bakery Menu template here.
If you’re a big fan of pink, this cutesy option might do the trick:
Get the Pretty in Pink Bakery Menu template here.
But what if you offer a longer list of items, like ice cream plus 10 or 20 different toppings? You can use this template to list all your toppings in order, plus group menu items into taste categories to help attract the right customers to the right flavor profiles.
Get the Melty Ice Cream Template here.
Drinks food truck menu ideas
And by ‘drinks,’ we mean anything from coffee and hot chocolate to teas, kombucha, and even the occasional brewery-in-a-boxcar (real thing).
If that sounds like you, why not show off your drinks on the big screen! Like this one:
Get the template for takeaway coffee here.
But you could also try something a little different, maybe with an optional QR code. Pair it with your loyalty program to offer freebies to high-value customers.
Get this coffee-lovers template here.
What about a more traditional drink menu for customers? This portrait-style template can give you a great place to start:
Grab the coffee menu portrait template here.
Serve less coffee, but more cocktails? Here’s another portrait template specifically for advertising your discounted options:
Grab the Cocktail Template here.
Or wine:
Grab the Wine QR Code Template here.
Or your daily Happy Hours:
Keep in mind you can always change the color palette, items, and QR code here by opening the free Fugo Digital Design Studio.
Unique food truck menu ideas
Maybe the street food you serve doesn’t really fall into one specific category, like hot dogs, or rice bowls, or pulled pork grilled cheese sandwiches.
But even if you’re offering different cuisine from above, there are still plenty of templates to help attract and prepare hungry customers.
Like noodles:
Get the Noodles template here.
Or vegan coffee:
Get the Vegan Coffee template here.
Or sushi:
Get the Sushi Area template here.
Why digital menu boards make sense for food truck menus
We might be a lil’ biased, but we genuinely believe that digital signage boards are the best possible way to show off your food truck menu.
It’s not just us — the numbers prove our point.
Just take a look at these digital signage statistics:
- 81% of business owners (such as food truck owners) experienced better sales after installing digital signage
- 95% of restaurateurs say access to technology like digital menu boards improves their business efficiency
- 29.5% of restaurant customers say digital menus heavily influence what dishes they buy
And the list goes on.
But TL;DR: digital signage helps with ‘completing the cycle’ for your mobile restaurant. Customers can practically taste your delicious menu items.
You just need to know how to design a great sign.
How to design an awesome food truck menu
First, a word on theory.
The process of designing a killer menu is known as menu engineering: the process of analyzing and optimizing your menu to increase sales and profitability.
That way, food truck owners (like yourself) can display the best possible menus and set up their mobile eateries for success.
Let’s take a closer look.
Highlight your best dishes up-front
Long-term customers (probably) won’t be constantly referencing your menu. But brand-new loyalists or first-time buyers might be curious to see what put you on the map.
It’s a good idea to place your top-selling items prominently, typically at the top right or center of your menu. You can also make it obvious what sets you apart from the competition, like unique flavors, serving sizes, fillings, or other details that might matter.
Update your menu for seasons and promos
Summer coming up? Or prepping for the holidays? Updating your menu with holiday-themed foods and drinks can help to attract additional customers and turn everyday snacks into festive, thematic dining experiences (yes, really).
Digital signage can help you easily refresh your menu to feature seasonal specials or new products. You can also create space to display specials and discounts, including great options for gift shoppers or take-home options, that might encourage immediate orders.
List nutrition facts (if you have them)
Around one in three Americans say they're constantly counting calories, and another half (~54%) say they're in favor of nutritional information on restaurant menus.
Since that's a very large number of people interested in total calorie count, it might be advantageous to list nutrition facts for crowd pleasers, popular dishes, fillings, and various toppings.
It’s a small detail, sure, but one that might also set you apart from other competitors. And in an increasingly competitive street food business, every customer counts.
Make your alternative menu options obvious
More and more customers have dietary restrictions these days — as in, more than 50% of American households. If you offer swaps or alternatives, be sure to make it obvious and help customers make the best possible decision.
For example, health-conscious customers might be curious to know if you offer:
- Gluten free items
- Vegan options
- Kosher or halal (i.e., pork or bacon alternatives)
- Sugar-free desserts, dinners, or sauces
If you use digital menu boards, you can easily rotate these into our menu. They can also help introduce new options/alternatives as your business grows.
Nurture stronger customer experiences with QR codes
Get the Online Menu with QR Code template here.
You’re already doing a lot to create positive customer experiences — i.e., serving up quality food with good service in a clean environment. But you can strengthen customer loyalty even further by adding a few touches that set you above the competition.
Like QR codes. 😉
Some ideas:
- Ask for customer feedback and reviews. They can scan your menu’s QR code, leave a Google or Yelp review, and create more social proof for your growing business.
- Encourage them to follow you on social media. User generated content (UGC) on social media and other online platforms is a great way to engage with repeat customers and promote your business even while you sleep.
- Set up customer loyalty and retention programs. For example, you might add a slide to your digital menu board telling customers to sign up for points. Or perhaps you could offer a digital punchcard where customers can redeem purchases for a drink or a free item on their birthday.
Building your food truck menu in Fugo
Now you’re a menu engineering whiz! All that’s left is to put that knowledge into action.
And whether you’re a digital signage pro or preparing your first-ever menu, here’s how to optimize your food truck digital menu board with software like Fugo:
1. Sign up for a 14-day free trial of Fugo. We’ll never ask you for any credit card info up front, so don’t stress about getting charged before you’re good and ready.
2. Navigate to the Fugo Digital Design Studio. Here’s where you’ll find all the tools and templates you need to actually design your digital menu board. We’ve got a quick tour here to get you acclimated:
3. Pick the template you’d like to customize. Or if you’re feeling really spicy, just start from scratch.
You can think of our software like Canva for digital signage screens: add custom images and videos, update colors and text, link web pages and dashboards, and even connect with third-party integrations.
You can even make touch content if you want people to order from your digital menu.
4. Use our menu scheduling software to set up your content flow. For example, you might schedule menu boards, limited-time offers, and promotions to go out at certain dates or times. That way, your breakfast menu only shows at breakfast, and your holiday catering service stops getting advertised after the holiday season is over (and not July 17). 😅
5. Add the bells and whistles. With Fugo, this might be third-party integrations like Walls.io and PosterMyWall. You can also set up simple QR codes leading to events, loyalty programs, payment apps, and more.
6. Publish your content to as many digital signs as you’d like. You can manage all of them in one place with Fugo’s remote management feature.
See how this worked out for our friends at Greedy Kings:
Frequently asked questions about food truck menu ideas
Q: What food sells best at food trucks?
It depends on your location, audience, and vibe, but classic winners to eat include burritos, burgers, chicken, ribs, and anything deep-fried or handheld snacks and sweets like chocolate chip cookies. Bonus points for late-night snacks or plant-based spins on familiar favorites.
Q: What's a good menu for a food truck?
Good food truck menus are short, focused, and craveable. Some of the best follow a limited menu, typically between five to eight solid items, that are easy to prep and fast to serve (and eat). You might include a signature dish, a crowd-pleaser, and maybe one wildcard to spark curiosity, like kimchi fries or cheese and caramelized onions.
Q: What are some good food truck ideas?
Some popular and unique food trucks serve the following dishes:
- Korean-Mexican fusion
- Vegan comfort food
- Chicken wings and unique sauces
- Global grilled cheese
- Rotating international street snacks
- Acai + smoothie bowls
- Breakfast all day
- Mini donuts or churros
- Ice cream sandwiches
- Ramen on wheels
Q: What are 5 tips for creating a food truck menu board?
Some good food truck menu board ideas include:
- Keep it legible. Bold fonts and high contrast colors are your best friends.
- Limit the clutter. Focus on core dishes and price points — don’t overwhelm people at the window.
- Use mouthwatering visuals. A great photo can sell an item faster than text ever could.
- Highlight bestsellers or combos. Help customers choose quickly (and spend a little more).
- Consider digital signage. This makes it way easier to update your menu, run promos, or change pricing without reprinting your chalkboard. Plus, it just looks cool. 😎
