Your team just hit their quarterly target.
A recruiter booked four final interviews.
Support closed the loop on a tough week.
Everyone’s moving. Everyone’s aligned. But your digital signage screens? Still looping last month’s playlist.
It’s not that digital signage haven’t evolved. At Fugo, we’ve spent years helping teams go from USB sticks to CMS-driven workflows, from static posters to live dashboards.
But even with all that progress, we’ve started asking a new kind of question: What if screens weren’t just another publishing surface? What if they actually knew what was happening inside your business?
This beta is our answer to that question, or at least, the start of one.
We're opening up early access to a new layer of Fugo, one that doesn’t just display content, but reacts to events, plugs into your systems, and speaks when there’s something worth saying. Not as a gimmick. But because your TV screens are often the only shared surface your entire team sees. And right now, they’re the last ones not connected to the rest of your stack.
What we’re building with your help
Over the next few months, we’ll be rolling out new AI-powered features to Fugo users in beta. These tools are designed to bridge the gap between your business systems and your digital signage - giving you a way to automate what shows up on screen based on what’s happening inside your org.
Here’s the idea:
- A deal gets closed in Salesforce → a celebratory slide appears on the sales floor screen
- A spike hits your Zendesk queue → a real-time alert takes over the support monitors
- Your team hits a hiring milestone → the update appears in every hallway and break room
- A prompt like “show me our top 5 reps this week” → generates a live leaderboard instantly
These aren’t wild hypotheticals. They’re the kinds of workflows our customers already wish they could run; we’re just building the plumbing to make them possible. No more direct uploading. No more manually refreshing dashboards. No more running behind your own wins. The goal is ambient visibility, updated in real time, with as little friction as possible.
Why now? (And what’s under the hood)
One of the big shifts in AI tooling this year has been the rise of agents - not just models that generate text or images, but agents that act based on context, logic, and goals.
To make those agents useful in real-world environments, they need structure. They need a memory of what’s happened, an understanding of what’s happening now, and a set of rules about what can happen next.
That’s what Model Context Protocols - or MCPs - are solving.
MCPs are emerging as a way to orchestrate intelligent behavior across systems. Think of them as lightweight infrastructure layers that sit between tools, holding context and managing state. They define how agents (or any AI logic) should behave in response to changes in your business - not just based on isolated events, but based on meaningful sequences of those events.
Instead of hardcoded workflows, you get dynamic, responsive systems. Instead of disconnected automation, you get context-aware orchestration. MCPs make it possible to coordinate AI-powered interfaces that respond intelligently.
At Fugo, we’re building our own: the Fugo MCP.
It’s a thin orchestration layer that connects to your tools - like Salesforce, Bullhorn, Power BI, HubSpot, Zendesk, etc. - listens for events, holds relevant state about your workspace (e.g. org goals, screen groups, user preferences), and serves up timely visual output via Fugo’s signage engine.
That means:
- If your team hits a sales milestone, your screens know and celebrate it
- If a support backlog spikes, the screens reflect it without a person lifting a finger to send out an alert
- If your recruiter logs four new final-round interviews in Bullhorn, it’s visible on your floor right away
The Fugo MCP is early, but it’s forming the backbone of how we’ll handle triggers, logic, AI-generated content, and business rules across screen surfaces. It gives us a flexible structure to coordinate between event inputs, workspace context, and visual output. And more importantly, lets us scale that logic without requiring hardcoded integrations every time.
We believe MCPs are going to be the scaffolding for smarter UI systems over the next few years. For Fugo, they’re what let us treat screens as real, addressable nodes in the stack - not just passive monitors, but ambient interfaces that understand what’s happening and know when to speak.
Made with real times, not in a lab
We’re confident this is the direction digital signage is heading - toward screens that act as intelligent interfaces, staying in sync with your operations and surfacing the right message at the right time.
And while the core technology is already in place, the most exciting part - what your screens should say, when they should say it, and how that logic should behave - is something we want to build alongside you.
This beta is an invitation to experiment, test, and shape what comes next. It’s your opportunity to tell us what matters. What should trigger an update. What that update should look like. How it should behave. Where it fits in the rhythms of your day. We’re laying the foundation, but the real design comes from the way you work.
That’s why this isn’t a packaged product with a glossy launch. It’s a beta for teams already using Fugo who want to help shape what smarter, more responsive workplace screens can actually do.
You’ll get early access to features as we release them and we’ll check in regularly to learn what’s working, what’s missing, and what matters most in your day-to-day flow.
Who this is really for
This isn’t for teams still figuring out if they need signage.
It’s for teams who already use screens and know they could be doing more with them.
If you’re manually uploading sales slides on Fridays, if you’re editing playlists to celebrate a win, if you’re wishing there were more hours in the day to keep your content up to date - you’re exactly who we’re building this with!
This beta is for:
- Sales and recruiting leaders who want performance visualized in real time, without CMS busywork
- Ops and support teams who need real-time visibility on the floor, not buried in dashboards
- Culture-driven workplaces that value recognition, momentum, and ambient awareness
- Tech-forward teams already building with automation, workflows, and agents - and looking for ways to extend that logic onto screens
If you’ve ever asked, “Why didn’t that show up on our TV screen yet?” then this beta is for you.
What happens next
We’re rolling this out incrementally, starting with the foundation: Triggers - our automation engine that listens for business events and updates screens accordingly.
When your account is ready, you’ll see a toggle to enable beta features. Over time, you’ll get access to prompt-based content generation, more app integrations, and AI-driven logic powered by the Fugo MCP.
We’ll check in every few weeks for feedback, with options to join deeper conversations via roundtables if that’s your thing. You’ll help us validate what works, discard what doesn’t, and refine what still needs shaping.
This isn’t a traditional launch. It’s a build-with-us moment and a chance to make your screens smarter, faster, and finally part of the system they were always meant to support.
