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Fugo
Built for shopping centres

Mall screens for directories, wayfinding, and tenant messaging

Keep directories and wayfinding accurate, and make it clear who owns updates. Publish centrally, support tenant submissions with approvals, and keep screens reliable across zones.

Directory workflows
Zone-based publishing
Approvals for shared environments
Modern shopping centre atrium with large digital directory and wayfinding screens
Use cases

Common shopping centre screen setups

Shopping centres have complex, multi-zone signage requirements. Fugo gives you the flexibility to run the right content in every area while managing it all from one place.

Keep listings current

Display up-to-date tenant information on entrance screens, atrium displays, and interactive kiosks. When a new tenant opens, an existing tenant moves, or trading hours change, update every directory screen in the centre from a single dashboard — no reprinting, no contractor visits.

Tenant listingsFloor mapsTrading hours
Shopping centre entrance with large digital tenant directory screen showing store listings and floor map
Platform features

Controls for shared ownership environments

Managing signage across a large shopping centre requires tools built for scale, complexity, and multiple stakeholders. Fugo delivers all of that in one platform.

Fugo tenant portal showing content submission interface for shopping centre tenants

Approvals and governance workflows

Give tenants the ability to submit and update their own promotional content through a dedicated self-service portal — without giving them access to the wider screen network. Centre management reviews and approves submissions before they go live, maintaining quality control while reducing the administrative burden on the management team.

Fugo zone management interface showing shopping centre floor plan with content zones highlighted

Zone-based publishing

Divide your centre into content zones — entrance, atrium, food court, car park, individual wings — and manage content for each zone independently. Different zones can run different content simultaneously, with the ability to push centre-wide broadcasts to all zones at once when needed.

Fugo campaign calendar showing scheduled content for shopping centre seasonal events

Scheduling for campaigns

Plan and schedule content for the entire retail calendar in advance. Create campaigns for Christmas, summer sales, back-to-school, and centre events, then schedule them to go live and expire automatically. Fugo handles the transition between campaigns so your team can focus on planning rather than execution.

Common questions

Mall digital signage FAQs

Everything you need to know before deploying digital signage across your shopping centre.

Can tenants submit content for approval?

Yes. Fugo includes a tenant self-service portal that allows individual tenants to submit promotional content for display on centre screens. Centre management reviews and approves all submissions before they go live, so you maintain full quality control while reducing the administrative burden on your team. Tenants can be given access to specific screen zones and time slots only.

How do we manage different content by zone?

Fugo uses a zone-based content management system that lets you divide your centre into as many zones as you need — entrance, atrium, food court, individual wings, car park, and so on. Each zone can run its own content playlist and schedule independently. You can also push centre-wide broadcasts to all zones simultaneously for events, emergencies, or major promotions.

Can we run emergency messages across all screens?

Yes. Fugo includes a dedicated emergency broadcast mode that overrides all scheduled content and displays critical messages across every screen in the centre simultaneously — with a single click from the management dashboard or mobile app. Pre-configured templates for common emergency scenarios (fire, evacuation, shelter-in-place) can be set up in advance for rapid deployment.

How do we keep directories current?

Fugo makes it straightforward to update directory and wayfinding content across all screens from a single dashboard. When a new tenant opens, an existing tenant moves, or trading hours change, you update the information once and it propagates to every relevant screen in the centre automatically. No reprinting, no contractor visits, no manual screen updates.

Can we manage advertising schedules?

Yes. Many shopping centres use Fugo to run paid advertising programmes for tenants and external brands. You can sell advertising slots for specific screen zones and time periods, schedule campaigns to run automatically, and provide advertisers with proof-of-play reporting. Digital advertising inventory typically commands a significant premium over static poster sites.