Social media is key to growing your business; it’s where your customers are, it’s where they go to interact with you, and it’s where a good chunk of your advertising will no doubt be focused. If you’re looking to grow your engagement while you’re representing your brand at an event, or simply get customers talking on your sales floor, a social media wall could be the way to go.
Social media walls are feeds of user-generated content, including content generated by your brand and interactions with your customers, found via hashtags, replies, mentions, and tags across multiple social media platforms, compiled into one place. They’re incredibly effective at boosting engagement, especially when displayed on public screens.
Walls.io is an award-winning solution that can help you compile these walls easily and quickly. They’re trusted by some of the world’s leading brands, like BMW, E-On, and Redhat.
They offer a fully-featured 30-day free trial which you can sign up for here - you’ll need an account to continue with this guide!
Make sure you've paired a screen!
In order to publish your social wall onto your screen(s) it will need to be paired to Fugo CMS.
Fugo supports most consumer & professional grade player platforms: Android, Chrome, Windows, Amazon Fire TV, Brightsign, IAdea, Sony, Samsung Smart Signage Platform (SSSP), and Raspberry Pi.
You can find the setup instructions for your device in our collection of setup guides here.
Here’s how to get started:
Note: there are two ways to add content with Fugo - via our playlist builder and in our design studio. We’ll cover the steps for both methods in each section.
1. Using the playlist builder
1.1 Log into your Fugo Account. If you don’t have an account yet, you can start your 14-day free trial here.
1.2 Click Apps in the top navigation bar to get to our app store.
1.3 Scroll to find the Walls.io app in the store. To find it even faster, you can search for it via the search bar at the top of the store.
1.4 Click Try App to create a new playlist with the app.
1.5 A window will appear where you can customize the app’s settings.
1.6 To get started, you’ll need to have signed up with Walls.io and set up a wall. Paste your wall URL into the Wall URL field.
1.7 You can select a visual theme from the Theme dropdown. This allows you to pick a mode that works best for what you’re trying to showcase. For instance, Fluid works great for showing multiple tweets and interactions at once, but Kiosk works really well if a few of your interactions contain videos!
1.8 Next, set the duration. This controls how long your app will display.
1.9 After that, you can set Auto Scroll to true. This is generally a good idea if you’re using the Fluid theme, as it allows your social media wall to automatically scroll down, showing new tiles.
1.10 Finally, you can choose to show a header. This displays a small banner along the top of your wall, containing your brand logo and the name of your social media wall.
1.11 When you’re all done, click Save Changes in the bottom right-hand corner of the window.
To continue on to publishing instructions from here, you can skip to section 3: build out your playlist.
2. Using the Design Studio
2.1 Click Studio in the top navigation bar. Then click Create in Studio to start a new design.
2.2 This will open up a blank canvas for you to start adding content to! To add the Walls.io app, either scroll to find it in the Apps menu to the right or search for it to find it faster.
2.3 Drag and drop the app onto your canvas from the menu. Or simply click on it and it will be added to your current slide.
2.4 You can drag the sizing handles of the app around to change the size. Make it smaller so you can split your screen and add other content, or make it full screen - that’s totally up to you!
2.5 Customizing the Walls.io app settings works the same way in the design studio as it does in the playlist builder - all settings will be found in the panel to the left. To bring up the panel, click on the app from the canvas.
You can continue to customize your content however you wish in the studio! Add media from one of our integrations, add stickers, use frames to create unique media stylings. Add slides with extra or duplicate content. You can even split your screen into zones!
In my example, I've customized my content to display the Calendar app in the left zone of my screen, and a social media wall on the right-hand side.
2.6 When you’re satisfied with how your content looks, click Save and Close. This will close out the design studio. To publish this content, you’ll need to add it to a playlist, which we’ll cover in the next section.
3. Build out your playlist
Note: If you want to add content you created in the studio to a playlist. You’ll need to navigate to the Playlists page by clicking Playlists in the top navigation bar and Create Playlist to start a new playlist.
3.1 Give your playlist a name (we suggest making it something relevant to distinguish it from other playlists later on down the road.)
3.2 Click Select Screens to choose where to publish your playlist.
3.3 You can also add more content to your playlist by clicking Add More Content and choosing other apps, uploading media, or from the content that you created in the studio.
I want to add the content I created in section 2 above, so I'm going to find it by clicking Studio Content and searching for it in my content library.
3.4 When you've selected all the content items you want to add to this playlist, click Add Items in the bottom right corner.
3.5 Finally, you can change the schedule of your content by setting the start and end date and clicking Week Schedule to edit the days and times your content will run.
3.6 Once you’re all done setting up the playlist, click Publish in the bottom right-hand corner of the screen to publish or schedule your content.
3.7 If you don’t want to publish just yet, you can click Finish Later and come back to your playlist at any time.
And there you have it! If you find yourself still scratching your head, you can contact our team for help any time at email@example.com.